ESSENTIALS was brought to us by Fear of GOD founder Jerry Lorenzo. Lorenzo created a new line of affordable clothing for the streetwear community that was chasing luxury & premium looks without the price tag. His intention of the genderless ESSENTIALS collection was to make the clothing accessible to all individuals. As quick as the collection hit the shelves the products were swept up by fans & streetwear enthusiasts.
PROJECT. Is future focused and is a lot more than just your average streetwear retailer. We are continuing on the mission to create a unique and creative space, in both new ways we are yet to tap into and also through exclusive event experiences where we can support & celebrate artists and creatives across the industry.