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FOG ESSENTIALS | HERE TO STAY

FOG ESSENTIALS WHERE DID THIS BRAND COME FROM?

As a sub-brand to the world-renowned Fear of GOD (FOG), the ESSENTIALS collection has established itself as its own highly sought after fashion label.

ESSENTIALS was brought to us by Fear of GOD founder Jerry Lorenzo. Lorenzo created a new line of affordable clothing for the streetwear community that was chasing luxury & premium looks without the price tag. His intention of the genderless ESSENTIALS collection was to make the clothing accessible to all individuals. As quick as the collection hit the shelves the products were swept up by fans & streetwear enthusiasts.

The product itself has developed from multiple season drops & includes a range of neutral and dusty colour palettes, boxy fits and comfort. Filled with all year round staples; tee’s, crewnecks, hoodies, jackets, sweatshorts & trousers you’ll be sure to catch your eye on the ESSENTIALS logo beared across each piece.

Each Fear of God Essentials item is a versatile & classic look that can define an understated streetwear fit or be used as a layering piece.

Be sure to act fast when securing an item from the ESSENTIALS line because it doesn’t stick around for long before being snapped up. Luckily at PROJECT. We have a range of SS19, SS20 & SS21 FOG ESSENTIALS items available to cop online & in-store.

WHAT'S NEXT FOR FOG ESSENTIALS?


With the recent news that there is a 2021 Fall collection dropping, we can expect to see the collection sell quickly but don’t fret keep up to date with our socials and subscribe to our newsletter as PROJECT. will be bringing you the fall collection in-store & online.

FOG Essentials SS21 Crewneck (CREAM)
FOG Essentials SS20 Mockneck Sweatshirt (MOSS)
FOG Essentials SS21 Half Zip (TAUPE)